lumiere wine bar
Brand identity
Lumière Wine Bar is a sophisticated brand crafted to reflect elegance and modern charm. The project included a refined logo design, a rich and warm color palette, carefully selected fonts, and product mockups that convey the upscale yet inviting atmosphere of the wine bar. The visual identity is tailored to appeal to wine lovers seeking a stylish and memorable experience.
Every element was designed to capture the ambiance of the space — warm, intimate, and effortlessly upscale. The visual identity speaks to wine lovers who appreciate not just a great glass of wine, but a beautifully curated experience that feels both memorable and refined.
our approach our approach our approach
We first defined the brand’s positioning - who Lumière is, who it serves, and the feeling it should evoke. From there, we translated that vision into visual language through intentional color psychology, elegant typography pairings, and a logo concept rooted in simplicity and sophistication. Every design choice was filtered through one question: does this elevate the experience? That clarity allowed us to create a brand that feels effortless, refined, and unmistakably distinct.
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